Kennedy Wardrobe is defined by a considered, hands-on approach to design. Each piece is created with meticulous intention — prioritising quality, longevity, and thoughtful construction, while maintaining a sense of ease that moves effortlessly through everyday life.
Founded by Alanna Kennedy, the brand is shaped through her deep involvement at every stage — from initial concepts and design to fabric selection, fittings, pantones, finishes, as well as business direction. Every choice is made with care, ensuring each product reflects the brand’s vision and values.
Kennedy Wardrobe is not driven by trends, but by intention — creating pieces with craftsmanship, character, and a quietly self-assured presence.
FOURTEEN represents more than a jersey number. It symbolises years of discipline, sacrifice, and commitment. As we approach the 14th anniversary of Lani debuting for the Matildas, this capsule is about longevity. About earning your place. Designed to be worn on repeat — like the number that has been with Lani for many years. It’s about becoming who you are, one year at a time.